Last Updated Date: 2025/08/26 

1. Introduction

This document ("Policy") sets out the terms and conditions governing the provision and display of various advertisements ("Ads") on the Teemcha online platform. The purpose of this policy is to create a transparent, fair, and secure environment for users, advertisers, and the community. Every advertiser intending to use our advertising services is required to fully comply with the provisions of this policy.

2. Types of Acceptable Advertisements

Our platform supports various types of advertisements:

2.1. Sponsored Products: These ads are displayed in search results and on relevant product pages.

2.2. Banner Advertisements: These ads are displayed in pre-determined locations on the site (such as top of page, sidebar, and bottom of page).

2.3. Special Offer Campaigns: Advertisements related to discounts, sales festivals, and special occasions.

2.4. Marketing Emails: Sending promotional messages only to users who have accepted receiving emails about new products.

3. Prohibited Content

Any advertisement containing the following is prohibited and will not be published:

3.1. Content against public decency and cultural values: Includes advertisements for products related to wine (alcohol), narcotics, obscene content, and anything contrary to Islamic principles and the culture of Afghanistan.

3.2. Counterfeit Products: Advertising any goods that violate intellectual property rights (copyright, trademark) is prohibited.

3.3. Advertisement of drugs, medical products, or treatment methods without obtaining necessary licenses from competent authorities in Afghanistan (such as the Ministry of Public Health).

3.4. Discriminatory Content: Advertisements that cause humiliation, insult, or discrimination based on race, ethnicity, religion, gender, or language.

4. General Rules

4.1. Transparency: All ads must be clearly labeled with "Sponsored," "Ad," or a similar phrase.

4.2. Accuracy: Product description, price, images, and stock status must be accurate and up-to-date. Any misleading advertisement is prohibited.

4.3. Privacy: The collection and use of user data for advertising purposes is subject to local Afghan laws and our platform's privacy policy.

4.4. Intellectual Property Rights: The advertiser must be the owner or have sufficient license to use all elements used in the ad (text, photo, logo, video).

5. Review and Approval Process

5.1. All ads are reviewed by our platform team before publication.

5.2. This review may take up to 24 business hours (excluding holidays).

5.3. Our platform reserves the right to reject or remove any ad deemed inconsistent with this policy.

5.4. If an ad is rejected, the reason (to the extent permitted) will be communicated to the advertiser, who can then request a review again after making corrections.

6. Pricing Models and Payment

6.1. Cost Per Click (CPC): The advertiser pays only for each user click on their ad.

6.2. Cost Per Mille (CPM): The advertiser pays for every 1000 impressions of their ad.

6.3. Pre-Payment: Our advertising system operates on a pre-payment basis. The advertiser must top up their user account via the site's online payment gateway before launching an advertising campaign. The amount of ad impressions and clicks will be automatically deducted from the user account's credit.

6.4. Budgeting: The advertiser can set a daily and overall budget for their campaign. Upon reaching the budget limit, the ad display will stop.

7. Reporting

Advertisers will have access to a reporting panel that includes the following key metrics:

• Number of Impressions

• Number of Clicks

• Click-Through Rate (CTR)

• Amount Spent

• Remaining Balance

8. Violations and Penalties

In case of violation of this policy, the following procedure will be followed:

Minor Violation: Written warning and removal of the violating ad. The advertiser has 48 hours to correct it.

Serious or Repeated Violation: Temporary suspension of the advertiser's user account for 7 to 30 days.

Very severe or frequent Repeated Violation: Removal of all advertisements and permanent suspension of the user account.

9. Ad Types and Costs

A. Ad on the website and application homepage

• Display as a banner on the homepage

• Daily: 50 AFN

• Weekly: 300 AFN

• Monthly: 1200 AFN (per ad)

B. Ad on product pages

• Visible on all products

• 50 AFN per day (per ad)

10. Contact Us

For any questions regarding this policy or to report a violation, please contact us via the following methods:

• Email address: contact@teemcha.com

• Support phone number: 0797321321

• Contact form on the "Support" page of the website